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PRIMARY PURPOSE/SCOPEÌýÌý

The Recruitment CoordinatorÌýis responsible forÌýrepresentingÌý³Ô¹ÏÉç to prospective students, families, school counselors, churches, and community partners in support of the university’s undergraduate enrollment goals. This position serves asÌýthe institution’sÌýprimary field representative andÌýis responsible forÌýbuilding relationships, generating student interest, and guiding prospective students through the admissions process toward enrollment.Ìý

The Recruitment Coordinator plays a key role in territory development, high school outreach, student follow-up, and event-based recruitment. While this roleÌýrepresentsÌýthe university broadly, it will also support strategic recruitment initiatives, especially Health Pathways, and mayÌýassistÌýinÌýcoordinatingÌýspecial visit programs and recruitment eventsÌýalignedÌýwithÌýinstitutional growth priorities. This position requires regular travel and overnight stays, especially during the academic year.Ìý

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ESSENTIAL DUTIES, RESPONSIBILITIES, AND FUNCTIONSÌý

Territory Management and TravelÌý

Manage assigned recruitment territories and represent ³Ô¹ÏÉç at high schools, college fairs, church events, community events, and other recruitment opportunities. Travel regularly during the school year, including overnight stays, to build visibility and strengthen the university’s presence in key markets. Develop andÌýmaintainÌýproductive relationships with school counselors, teachers, pastors, and other influencers in the college search process.Ìý

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Student Recruitment and Follow-UpÌý

Communicate with prospective students and families through phone, text, email, virtual meetings, and in-person outreach. Guide students through the admissions process from inquiry to application and enrollment. Encourage campus visits and help students understand admissions requirements, scholarship opportunities, academic programs, student life, and the overall value of a Bluefield education. Maintain consistent andÌýtimelyÌýfollow-up with prospects in support of enrollment goals.Ìý

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Event Coordination and Strategic Recruitment InitiativesÌý

Support the planning and execution of undergraduate recruitment events, including campus visit programs, group visits, counselor events, and special enrollment initiatives.ÌýAssistÌýwith event coordination tied to strategic priorities, including Health Pathways and other targeted growth areas. Collaborate with admissions staff, academic departments, marketing, athletics, and other campus partners to ensure strong participation andÌýa high-quality student experience.Ìý

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Administrative and CRM ResponsibilitiesÌý

Use the university’s admissions and communication systems to accurately record travel, student outreach, event participation, and follow-upÌýactivity. Maintain territory records andÌýassistÌýwith communication workflows that support recruitment and conversion. Prepare materials, packets, and supplies needed for travel and recruitment events. Provide professional and responsiveÌýserviceÌýto students, families, and school partners.Ìý

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General Admissions SupportÌý

Serve as a positive and professional representative of ³Ô¹ÏÉç at all times.ÌýSupport the broader work of undergraduate admissions as assigned. Perform other duties, responsibilities, and functions asÌýdeemedÌýappropriate inÌýsupport of enrollment growth.Ìý

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KNOWLEDGE, SKILLS, ABILITIES, AND EDUCATION/EXPERIENCEÌý

• A personal faith in Jesus Christ and a commitment to the mission of ³Ô¹ÏÉç.ÌýÌý

• Bachelor’sÌýdegreeÌýrequired.ÌýÌý

• A minimum of 2 years of experience in college admissions, higher education recruitment, enrollment management, or a closely related fieldÌýisÌýrequired.ÌýÌý

• Demonstrated ability to build relationships with prospective students, families, school counselors, and community partners.ÌýÌý

• Demonstrated ability to communicate clearly and professionally in both written and oral formats.ÌýÌý

• Demonstrated ability to manage travel, multiple priorities, and student follow-up with strong organization and attention to detail.ÌýÌý

• Ability to work independently while also collaborating effectively with admissions staff and campus partners.ÌýÌý

• ProficiencyÌýwith computer systems, CRM platforms, communication tools, or the ability to learn new software quickly.ÌýÌý

• Commitment to providing strong customer service and a welcoming, student-centered experience for prospective students and families.ÌýÌý

• Valid driver’s licenseÌýrequired.ÌýÌý

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ERGONOMIC REQUIREMENTSÌý

Physical DemandsÌý

While performing the duties of this job, the employeeÌýis regularly required toÌýsit; use hands toÌýoperateÌýa computer terminal; and talk or hear. The employee isÌýfrequentlyÌýrequired to stand, walk, and travel for extended periods. The employeeÌýis occasionally required toÌýreach with hands and arms, stoop, kneel, or crouch. The employee must occasionally lift and/or move up to forty pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. A valid driver’s license isÌýrequiredÌýforÌýthis position.Ìý

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Specialized Equipment RequirementsÌý

This position requires no specialized equipmentÌýbeyondÌýthatÌýtypicallyÌýused in a modern office environment, including personal computers, calculators, copiers, and mobile communication devices.Ìý

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Working Conditions and EnvironmentÌý

This position requires regular travel and overnight stays, especially during the academic year. Evening and weekend work may beÌýrequiredÌýfor recruitment events, travel, and university functions. The work environment is otherwise typical to that of a small private residential institution of higher education.Ìý

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PERFORMANCE STANDARDSÌýÌýÌý

This position is subject to at least an annual evaluation based upon the job duties, responsibilities, and functions as set forth above.Ìý

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APPROVALSÌýÌýÌýÌý

The job duties, responsibilities, functions, and requirements delineated above should not be interpreted as anÌýall inclusiveÌýlist ofÌýsame.ÌýÌýAdditionalÌýduties, responsibilities, functions, and requirements may be assigned asÌýdeemedÌýappropriate.ÌýÌýThe College reserves the right to change or reassign job duties, responsibilities, and functions, or combine positions at any time.ÌýÌýIn accordance withÌýthe Americans with Disabilities Act, it is possible that requirements may beÌýmodifiedÌýtoÌýreasonably accommodateÌýdisabled individuals.ÌýÌýHowever, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the College.ÌýÌýPosition descriptions are not intended as and do not create employment contracts.ÌýÌýThe CollegeÌýmaintainsÌýits status as an at-will employer.ÌýÌýÌýÌýÌýÌýÌý